![]() ![]() “I wanted something to have some type of boldness and volume and with that was the definition of what the shoe represents.” I wanted something to stick out,” Newton says. “All I’m trying to do is self-expression. This is the first of many exciting things to come.”įor an athlete often painted by the press as petulant and sullen, Newton couldn’t overstate his elation at Under Armour allowing him to, finally, tell his own story on his own terms. “What we wanted to do is launch his platform. “He is our creative director for Under Armour football,” Lofton explains. To Under Armour, Cam Newton is an influencer at the forefront of all the things that move the needle: culture, competition, and creativity. ![]() Adrienne Lofton, UA’s SVP of global brand management, says it was the first time in the company’s 21-year history that an athlete has been so involved. With the C1Ns, Cam was integral in every part of the process, from creating seven (!) different colorways that each symbolize something special in his life, to conceptualizing the storytelling around the marketing and social media rollout. ![]() but I think these new ones are going to shock the world.”Īnd shocking the world is what Under Armour entrusted Cam to do. “I think Steph’s new shoes are about to be unbelievable,” says the former first-round pick and 2015 MVP. And much like his process in developing the C1N, Newton thinks that Johnson and Curry’s creations will come to fruition over time. “A lot of times, especially in this process, I didn’t want to create something that I was going to end up saying, ‘Man, I wish I would've added this,’ or, ‘Man, I wish would’ve put this in a different area.’ It took Under Armour telling me, ‘Listen, it’s going to take time to scratch this off the to-do list.’ This is a year-and-a-half in the making and creating.”Ĭam has been a part of the Under Armour family essentially since his Auburn days, long before other endorsers like Dwayne “The Rock” Johnson and Steph Curry came on board. “It’s making it right,” Newton tells Complex. So why, after several releases of performance shoes, did it take so long to branch out? But when you consider that Ace Boogie’s sartorial swag is on par with, (if he had to choose), the NBA’s Russell Westbrook, it’s almost a no-brainer to venture into the lifestyle space. It’s a first for Cam, and a first for Under Armour. The quick-footed Carolina Panthers quarterback, donning his synonymous oversized chapeau, is here to make moves off the field with the launch of his new lifestyle sneaker, the C1N. It is the unmistakable Cam couture that has a bunch of reporters gathered at the Westside Cultural Arts Center on a sticky, 90-degree Atlanta night in mid-July. That’s fair, but let’s be honest: Given Newton’s singular fashion sense, it was easy for everyone to believe that he was ahead of that particular (questionable) trend. I really love the fashion intention, but for me, at 6’5” to step into something and have to zip it up or button it up and it be a one-piece… I have kids and that’s what they go to sleep in.” “That was not a romper that was a two-piece. No, that was not a " romphim" he sported at Coachella. First things first: There’s fake news floating around about Cam Newton, and we need to debunk it. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |